Our Blog
Small Camera vs. Big Camera: What’s Actually Right for Your Brand?
Do you really need a Hollywood-level cinema camera, or will a solid mirrorless camera (or even a high-end phone) get the job done? Spoiler: There’s no one-size-fits-all answer. But before you fall into the black hole of camera reviews and influencer opinions, let’s...
The Secret to Building Trust with Behind-the-Scenes Video Content.
Today’s world is like one giant amusement park of flashy ads, polished product photos, and perfectly curated posts. And yet, there’s something missing… genuine connection. People are tired of feeling like they’re just being sold to, over and over again. They want to...
Your Brand Can’t Afford to Be Everything to Everyone
Your brand isn’t pizza. Not everyone has to like it. And that’s a good thing. In a world that’s constantly screaming “broaden your audience”, it’s tempting to try and appeal to every breathing human with a pulse and a wallet. Brands that win, don’t chase everyone....
Creativity Is a System, Not a Spark
“I’m just waiting for the idea to hit.”Like creativity is some divine bolt of lightning that shows up once a month, unannounced, preferably with soft jazz playing in the background. Nope. That’s not how it works. At least not if you want to build anything real,...
When Did Attention Span Become an Excuse for Mediocre Work?
We get it. Everyone’s scrolling. Everyone’s busy. Everyone’s attention span is now allegedly shorter than a goldfish. Cool stat. But, people still binge-watch 10 episodes of a show in one sitting. They still get lost in long YouTube essays. They still do Reddit...
The Content Heavy-Lifter: Pre-Production
If you want to create standout content, remember: pre-production is key. It’s not about rushing to the set, it’s about doing the heavy lifting upfront. Set yourself up for success, and your shoot will flow smoothly. Our focus is to help our clients and ourselves avoid...
Storytelling Isn’t Just for Hollywood. It’s Your Brand’s Biggest Power Move.
In a world flooded with ads, templates, and cookie-cutter content, the brands that stand out aren’t always the loudest, they’re the ones that know how to tell a story. Because storytelling isn’t just for filmmakers or novelists. It’s a strategic tool. A brand with a...
Starting a Social Media Calendar from Scratch: A Cleverhat Guide for Brands
Starting a social media calendar from scratch? Kind of overwhelming. Like, where do you even begin? There’s a million platforms, endless content ideas, and the pressure to be constantly “on.” But trust me, once you get your social media game on track, it’s so worth...
Ghibli-Style AI Art: The Trend That Got Too Good to Be Allowed
You’ve seen them, dreamlike visuals that feel like they wandered out of a Studio Ghibli film. Misty hills, lantern-lit streets, sleepy towns under watercolor skies. Except they weren’t painted by Ghibli animators. They were generated with a prompt. For a while,...